Case Studies

Learn from the Success of Others to Create your Own

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Iowa Speedway

Gamified Fan Experience

In June 2016, CrowdJoy helped transform the event experience for NASCAR’s Iowa Speedway, increasing foot traffic and generating revenue for one of their largest sponsors. Working with the National Pork Board, CrowdJoy created a digital scavenger hunt that incentivized fans to visit venue locations to collect prizes. Results were overwhelming, with fan engagement exceeding any previous brand activation campaign.

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Carry The Load

Interactive Event Navigation

Carry The Load is a non-profit organization dedicated to honoring military, law enforcement, firefighters and rescue personnel by organizing road races throughout the United States. CTL leveraged CrowdJoy’s proprietary mapping and location sharing technology to coordinate communication between race participants, as well as CrowdJoy’s branded web tools and donation processing engine to generate incremental donations. The event was a resounding success, with increased donations and high levels of app usage.

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Top Spin

Year-Round Donor Engagement Tool

Top Spin is a non-profit organization focused on ensuring that every child has access to a quality education. Their celebrity charity, event, held annually in Las Vegas, raised over $500K for their partner charities. With engagement and communication absolutely critical to their success, Top Spin needed a 360 degree app solution for their event, at a price that was accessible for a non-profit. CrowdJoy’s integrated donation processing and year round communication tools were a natural fit.

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Nittany RV

Digital Customer Service Assistant

Nittany RV offers high-end tailgating services at Penn State football games. With a nationwide customer base traveling to the vast open fields in State College each weekend, timely communication of location and event information is paramount to their business success. CrowdJoy’s communication and mapping tools enabled the team to achieve an 85% reduction in staff workload and refocus their efforts on creating the best experience for their guests.

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